Mushroom Gummies
Mushroom Gummies
- A new workflow
This project explores how AI, 3D, and 2D compositing can function as a dynamic workflow—allowing us to explore ideas throughout production and apply the right tools to serve the story.
We used this contract as an opportunity to test this approach, blending AI’s generative possibilities and speed with the precision of 3D. The result shows how new tools can expand creativity without sacrificing quality—opening fresh opportunities for brands and agencies.
Direction, Execution, and Sound Design: Custoblanch
Made With: Houdini, Redshift, Photoshop, After Effects, and 10+ AI tools
Project Breakdown
The project began with a client brief, a storyboard, and rough environment sketches. AI was then used to explore and refine the environment, serving as both a creative aid and a reference for integration. The gummies and packaging were modeled and textured in 3D, with camera and lighting matched to blend seamlessly into the AI-assisted scenes. Start and end frames were built in 3D and Photoshop, and finally, AI video generation was guided to animate and render each shot.
