Fila spec

This high-energy spec ad brings rhythm to motion, translating the beat of hip-hop into bold, dynamic visuals. Set against a striking red, black, and white palette, the animation flows like choreography—sharp, controlled, and effortlessly hitting every pocket of the track’s trappy drums.

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Every movement is deliberate, balancing explosive moments with smooth transitions to match the track’s rhythm. Subtle sound design enhances key beats, making each frame feel crisp and impactful.

Concept & Execution: Custoblanch
Shoe Model: MAMA

Made with: Houdini, Redshift, Agisoft Metashape, After Effects, Photoshop