Arc'teryx Paperclip

This conceptual project imagines what it might look like if Arc’teryx designed a paperclip. Inspired by their iconic Archaeopteryx fossil logo, the clip was reimagined as a minimalist object rooted in function, precision, and brand symbolism. The goal was to explore how far strong brand identity and design thinking can elevate even the most mundane product.
 

As a personal exercise in visual storytelling and creative marketing, this project was about pushing the boundaries of perception—transforming a simple item into something that feels premium, intentional, and on-brand. It’s a small example of how branding, when done well, can create desire and meaning where you’d least expect it.

Direction and Execution: Custoblanch
Modeling: Philippe Rémy

Made With: Houdini, Redshift, Maya, After Effects, Photoshop