Merrell AP6 GTX
Merrell AP6 GTX –
Built Beneath the Surface
In collaboration with Chivalry Creative, we worked on the launch film for Merrell’s AP6 GTX, designed to highlight the shoe’s new Gore-Tex technology and its waterproof performance. Our role focused on developing the X-ray sequence, visualizing the Gore-Tex invisible fit membrane and creating photorealistic water simulations.
The project was divided into two key stages: X-ray look development and liquid simulation. For the X-ray sequence, the challenge was to reveal the internal structure of the shoe while maintaining clarity and product focus, establishing a visual style that balanced transparency, depth, and technical storytelling.
The second stage involved creating art-directable rain and detailed water interactions through multiple passes of liquid simulations, carefully studying how water behaves on the shoe’s materials to achieve a natural, advertising-ready look that convincingly demonstrates its waterproof performance.
