Lumière

Lumière by Venus –
Elegance in Contrast

For this spec ad, created for the fictional perfume Lumière by Venus, we set out to test how quickly we could move from ideation to final product in just 7 weeks. Starting with the words "lumière" and "elegance," we crafted a black-and-white ad that embraced a seductive, mysterious mood.

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We used split screens to emphasize the contrast between delicate moments and powerful visuals—such as a droplet of water creating a splash and ice shattering—showing two different sensations from the same element. Every scene was designed to amplify the feeling of elegance through mood and visual storytelling.

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The overall mood was key to bringing this concept to life, and the balance between contrast and subtlety was critical to achieving its seductive energy.

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Direction and Execution: CustoBlanch
Simulation: Jean-Christophe Paquet,
Vénus Grivegnée
Music: Emon Barua
Sound design: Junior Vignault
Voice actor: Gabriella Papadakis

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Made with: Houdini, Maya, Redshift, After effects