Can-Am EV Campaign 24
This four-part docu-series for BRP, the parent company of Can-Am, delves into the creation of their new electric motorcycles. From the history behind their electric vision in The Rebirth to the design process in The Inspiration, the rigorous testing in The Testing, and the core essence of the motorcycles in The Heart, we aimed to bring each chapter to life with a unique blend of artistry and storytelling.
Animation Directed and Executed by: Custoblanch
Support by: Vénus Grivegnée
Modeling by: Keegan McDougal
Docu-Series Directed by: Oli Jobin
Produced by: Doo Studio
Over the course of a year, we combined various techniques to tell this story, solving complex challenges along the way. Our team traveled to BRP’s design studio in Valcourt, capturing the designers and their environment while incorporating both archival material and newly shot live-action footage to enrich the narrative. This project was a beautiful challenge, bringing together impactful art to tell the story of innovation, passion, and craftsmanship behind the electric motorcycles.
Made with: Houdini, Redshift, After Effects, Premiere Pro, Davinci Resolve, Photoshop, Topaz labs, F.I.L.M. , Stable Diffusion, Midjourney, Runway, Scanned and hand drawn assets